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Bing Ads: Permissions issues guide

If you have you experienced a problem with the login in Bing ads or have gotten the error "The API is trying to access a service that your organization lacks a service principal for" and don't know how to proceed, this article will help you.

Due to some changes in the authentication processes implemented in Microsoft in mid-2021, some users have had problems with the authentication process with the connector in Dataslayer.

Example of a common error

These errors are external to Dataslayer.

When you get this error try changing your account role to "API User", this should be enough to allow you to log in correctly without errors.

Change the account role

If you still get any similar error, we encourage you to contact your company's IT administrator or Microsoft support for further assistance.

You can find out how to contact Microsoft through this page.

Updated on: 14/06/2023

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