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How to view separately my Facebook Ads & Instagram Ads data in Looker Studio

As you know, with our Facebook Ads connector you also get the information from Instagram Ads because both belong to Meta. So, how can we see Instagram and Facebook data separately?

When adding any metric in your report such as Impressions, Clicks or Cost, among others… it will return the data for all the campaigns you have in Meta.

If you want to separate your data you have to use the filter Publisher Platform. This filter will distinguish platforms like Facebook and Instagram, but also others such as Messenger for example.

You can see all the metrics and dimensions of the Facebook Ads connector at this link.

How can I configure the query to obtain data from a specific platform?

It can be done in two ways, by setting up a filter on specific widgets or tables, or by adding a control to change the entire dashboard according to the platform you want.

Setting up a filter in each widget to get data from a specific platform

1. First of all, we will select the desired graph and, in the Dataslayer sidebar, we will look for the filter option.

2. You must select the filter settings as shown in the image below: "Publisher Platform" equal to "instagram"

This way, the widget or table where we have set up the filter, will show only the data of the platform you selected, in this case, Instagram.

Results obtained filtering our data

Using a control field to select what platform you want

1. Add a control field and select "Publisher Platform"

With this option, all the report will show the data of the platform selected, in this case, Instagram.

Result obtained using a control field

Do you have any questions? Do not hesitate to write us through our website chat or through our email. We are happy to help!

Updated on: 07/03/2024

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