Al importar datos de GA4 a BigQuery mediante Dataslayer, puede aparecer un error de "invalid parameters combination" si seleccionas determinadas dimensiones y métricas que no pueden utilizarse juntas.

El error "invalid parameters combination " proviene de la API nativa de la fuente de datos, no de Dataslayer.

Las fuentes de datos agrupan métricas y dimensiones en grupos. Todas las métricas del mismo grupo tendrán la misma compatibilidad con las métricas de otros grupos.

Para evitar este error, puedes importar las siguientes tablas:

Datos de engagement

Ejemplo:

Tabla de datos de engagement
Dimensiones
content group
event name
hostname
property name
stream name
page path and screen class
date
Métricas
active users
add-to-carts
checkouts
conversions
ecommerce purchases
engaged sessions
event count
event value
first time purchasers
item promotion click through rate
item view events
new users
sessions
total ad revenue
total revenue
total purchasers
total users
transactions
user engagement

Datos de adquisición

Ejemplo:

Tabla de datos de adquisición
Dimensiones
first user campaign id
first user campaign
first user google ads ad group id
first user google ads ad group name
firat user ggogle ads network type
first user medium
date
Métricas
active users
add-to-carts
checkouts
conversions
ecommerce purchases
event value
first time purchasers
item list click through rate
item promotion click through rate
item view events
new users
sessions
total ad revenue
total revenue
total purchasers
total users
transactions
user engagement

Datos de dispositivo

Ejemplo:

Tabla de datos de dispositivo
Dimensiones
browser
device category
language
platform
property name
stream name
date
Métricas
28-day active users
7-day active users
1-day active users
active users
add-to-carts
conversions
ecommerce purchasers
engaged sessions
event count
first time purchasers
item list click through rate
item promotion click through rate
new users
sessions
total ad revenue
total purchasers
total revenue
total users
transactions
user engagement

Datos de tráfico de adquisición

Ejemplo:

Tabla de datos de tráfico de adquisición
Dimensiones
session campaign
session default channel grouping
session google ads ad group name
session google ads keyword text
session medium
session source
date
Métricas
active users
add-to-carts
checkouts
conversions
ecommerce purchases
engaged sessions
event value
first time purchasers
item list click through rate
item view events
item promotion click through rate
new users
transactions
user engagement
total users
total revenue
total purchasers
total ad revenue

Datos de publicación

Ejemplo:

Tabla de datos de publicación
Dimensiones
device category
language
platform
property name
session medium
session source
date
Métricas
1-day active users
28-day active users
7-day active users
active users
add-to-carts
ad unit exposure
checkouts
conversions
ecommerce purchasers
engaged sessions
event value
first time purchasers
item list click through rate
new users
publisher ad clicks
publisher ad impressions
sessions
total ad revenue
total purchasers
total revenue
total users
transactions
user engagement

Adquisición de usuario

Ejemplo:

Tabla de datos de adquisición de usuario
Dimensiones
first user campaign ID
first user campaign
first user google ads group id
first user google ads group name
first user google ads network type
first user medium
date
Métricas
active users
add-to-carts
checkouts
conversions
ecommerce purchases
engaged sessions
event value
first time purchasers
item list click through rate
item view events
new users
sessions
total ad revenue
total purchasers
total revenue
total users
transactions
user engagement

Datos de usuario

Ejemplo:

Tabla de datos de usuario
Dimensiones
city
country
language
region
age
gender
date
Métricas
active users
add-to-carts
checkouts
conversions
ecommerce purchases
engaged sessions
event count
event value
first time purchasers
item list click through rate
item view events
item promotion click through rate
new users
sessions
total ad revenue
total purchasers
total revenue
total users
transactions
user engagement

Ecommerce

Ejemplo:

Tabla de datos de ecommerce
Dimensiones
item brand
item category
item list name
item name
property name
date
Métricas
active users
engaged sessions
first time purchasers
sessions
total purchasers
total users

Actualizado el: 19/09/2023