The migration from Google Analytics (GA) to Google Analytics 4 (GA4) represents a significant digital marketing and analytics shift. GA4 offers advanced features and a comprehensive data model, enabling businesses to gain deeper insights into customer journeys across devices and platforms.

Even with all these benefits we understand all these changes might bring in many doubts, as there are metrics that change their name or are not obtained the same. For this reason, we have made this article where you will find some UA tables and their equivalence for GA4 to help you with the migration. Also, don't forget to check this FAQ where we answer the most common questions about GA4 migration.

User-level Data Table

User-level data UA	User-level data GA4
Dimensions	Dimensions
City	City
Continent	-
Country	Country
Region	Region
Language	Language
Date	Date
View name	Property name
View ID	Property ID
Metrics	Metrics
Users	Total users
New users	New users
Sessions	Sessions
Pageviews	Views
Bounces	Bounce rate
Total time on site (seconds)	User engagement*

*The definition of User engagement is the total amount of time (in seconds) your website or app was in the foreground of users devices, so it can be used as an equivalence of Total time on site of UA.

Traffic Sources Data Table

Traffic sources data UA	Traffic sources data GA4
Dimensions	Dimensions
Date	Date
Source	Source
Medium	Medium
Campaign	Campaign
Keyword	-
Ad content (utm_content)	-
User type	-
Metrics	Metrics
Sessions	Sessions
Users	Total users
Bounces	Bounce rate
Pageviews	-
Session duration	-
Goal completions	Conversions
Goal conversion rate	-
Avg. revenue per session value	-

There are no goals in GA4, these are replaced by events and conversions. A similar metric for Goal Conversion Rate will be Session Conversion Rate.

Note: Pageviews can be converted to Views in GA4, and Session duration in Average session duration, but if we add them to the table we will get an incompatibility error due to GA4 limitations. To learn more, see GA4 Support.

Content Table

Content UA	Content GA4
Dimensions	Dimensions
Data Source	-
Date	Date
Exit Page	-
Landing Page	Landing Page
Page Path	Page path
Page Title	Page title
Previous Page Path	-
View Name	Property Name
View ID	Property ID
Metrics	Metrics
Entrances	-
Exits	-
Avg. Page Download Time (sec)	-
Page Load Sample	-
Avg. Page Load Time (sec)	-
Page Value	-
Pageviews	Views
Avg. Redirection Time (sec)	-
Avg. Server Connection time (sec)	-
Avg. Server Response Time (sec)	-
Sample Size used for calculating speed metrics	-
Avg. Time on Page (seconds)	-

Acquisition Channels and Campaigns Table

Acquisition channels and campaigns UA	Acquisition channels and campaigns GA4
Dimensions	Dimensions
Date	Date
Campaign	Campaign
Campaign ID	Campaign ID
Medium	Medium
Source	Source
Ad Content (utm content)	-
Keyword	-
Metrics	Metrics
Sessions	Sessions
New Users	-
Bounce Rate	Bounce rate
Pages/Session	-
Session Duration	-
Goal Completions	Conversions
Transaction revenue	Purchase revenue
Ad Cost	Advertiser ad cost

Note: Pages/Session can be converted to Views per session, Session duration in Average session duration, and New users have the same name in GA4, but if we add them to the table we will get an incompatibility error due to GA4 limitations. To learn more, see GA4 Support.

Marketing Channel Performance Data Table

Marketing Channel Performance Data UA	Marketing Channel Performance Data GA4
Dimensions	Dimensions
Source/Medium	Source / medium
Campaign	Campaign
Date	Date
Device category	Device category
Landing page	Landing page
User type	-
City	City
Region	Region
Country	Country
Metrics	Metrics
Sessions	Sessions
Bounce rate	Bounce rate
Session duration	-
Goal completions	Conversions
Goal conversion rate	-
Transaction Revenue	Purchase revenue

There are no goals in GA4, these are replaced by events and conversions. A similar metric for Goal Conversion Rate will be Session Conversion Rate.

Note: Session duration can be converted to Average session duration in GA4, but if we add it to the table we will get an incompatibility error due to GA4 limitations. To learn more, see GA4 Support.

Ecommerce Data Table

Ecommerce UA	Ecommerce Data Table
Dimensions	Dimensions
Data Source	-
Product Brand	Item brand
Product Catergory (Enhanced Ecommerce)	Item category
Product List Name	Item list name
Product List Position	-
Product Name	Item name
Product SKU	-
View name	Property name
View ID	Property ID
Date	Date
Metrics	Metrics
Item Quantity	Items purchased
Item Revenue	Item revenue
Item revenue (local currency)	-
Local product refund amount	-
Product adds to cart	Items added to cart
Product Detail views	-
Product list clicks	Items clicked in list
Product list views	Items viewed in list
Product refund amount	-
Product refunds	-
Product removes from cart	-
Product revenue per purchase	-
Quantity added to cart	-
Quantity checked out	Items checked out
Quantity refunded	-
Quantity removed from cart	-
Unique purchases	-

Note: Quantity added to cart can be converted to Add-to-carts, and Product Detail views in Item view events, but if we add them to the table we will get an incompatibility error due to GA4 limitations. To learn more, see GA4 Support.

Social Data Table

Social data UA	Social data GA4
Dimensions	Dimensions
Data source	-
Has social source referral	-
View name	Property name
View ID	Property ID
Social Engagement Type	-
Social interaction target	-
Social network	-
Date	Date
Metrics	Metrics
Pageviews	Views
Sessions	Sessions
Social actions (onsite)	-
Unique social actions (onsite)	-
Users	Total users

Events Data Table

Events data UA	Events data GA4
Dimensions	Dimensions
Data source	-
Event action	-
Event category	-
Event label	-
View name	Property name
View ID	Propety ID
Date	Date
Metrics	Metrics
Event value	Event value
Pageviews	Views
Sessions	Sessions
Total events	Event count
Users	Total users

As always, please contact us via our live chat on our website or via email if you still have doubts or questions. We are happy to help!

Updated on: 26/07/2023