There are several reasons why there may be discrepancies.

Before reporting the error, check the time zones, and if they are correct, also check the following:

If you are using Facebook, check attribution settings.

If you are using Twitter, make sure you have the "Include Twitter Audience data" option enabled.

If you are using Google Analytics, check out the sampling options.

If after performing these checks you still have discrepancies and want our technical team to review it, please follow these two steps:

1. Generate a report

To report the error you have two options:

If you are using Google Sheets: Click on "Report an issue with a query" in the Google Sheets add-on.

If you are using another destination: Report from our website so that we receive the information about the query.

Only reporting the issue is NOT enough, you must follow step 2 too.

2. Attach the following images to the report ticket.

To check if there is a data discrepancy, we need you to send us screenshots showing the following data:

The results of the query in Dataslayer.
The Dataslayer query configuration (metrics, dimensions, date ranges, options...).

The results of the same data from the original data source (showing the correct data).
The configuration of that second query to check that they are the same parameters as in Dataslayer (metrics, dimensions, date ranges, options...).

IMPORTANT: If part of the required information is missing in the screenshots, the error cannot be checked. We must check that there is a discrepancy in order to make changes.


As always, please contact us via our live chat on our website or via email if you still have doubts or questions. We are happy to help!

Updated on: 02/02/2024